Topgolf Entertainment Group announced another major milestone on its global expansion journey by entering into a developer agreement with TG Latam (TGLA).
With this partner, Topgolf plans to open venues in select South American countries starting with Bogotá, Colombia.
As Topgolf expands its international franchise model, the company welcomes the TGLA developer, which is led by three founders and principals: Freddy Alcantara, Carlos Alcantara and Ignacio Arcaya. All Venezuelan born, with relevant regional and international business exposure, the group has extensive experience in the golf, entertainment and technology industries with a focus on the customer experience, which aligns perfectly with the Topgolf vision. With significant local real estate networks and in-depth professional backgrounds, TGLA is well suited to introduce the best-in-class Topgolf experience guests have grown to know and love to more communities around the globe.
“This exciting partnership with TGLA is another major step forward for Topgolf’s global expansion strategy,” said Topgolf Vice President International Strategy and Franchise Management Steve Lane.
“We are looking forward to working with TGLA to bring our signature fun and innovative Topgolf experience to communities across South America.”
The first Topgolf venue to be owned and operated by TGLA will open in the heart of Colombia in the city of Bogotá. The multi-level entertainment venue will feature 102 climate-controlled and outdoor hitting bays powered by Topgolf’s signature technology.
“We are thrilled to be partnering with Topgolf as we start on our journey to introduce this iconic entertainment experience,” said Freddy Alcantara from TGLA.
“Topgolf is an ideal concept to bring to the communities of South America, and we can’t wait to welcome the people of Bogotá to TGLA’s first Topgolf venue.”
Currently, Topgolf operates 70 venues worldwide including 64 in the U.S., three in the United Kingdom, and one each in Australia, Mexico and the U.A.E (Dubai). Plans are also underway to open new franchised venues across Asia and Central Europe with locations currently in development in Oberhausen, Germany and Bangkok, Thailand.
Since its inception, Topgolf’s foundation has been built on innovation, fun and inclusivity. As pioneers of the sports and entertainment industry, Topgolf’s track record of creativity and industry leadership has led to the growth of a unique company credited with growing the game of golf through dynamic in-person, virtual and digital experiences.