Rovaniemi, the Official Hometown of Santa Claus, gets ready for Christmas. The city center was filled with Christmas beauty as the local companies donated 200 Christmas trees along the promenade.
This was the 6th time the local entrepreneurs volunteered to decorate the promenade to bring smiles not only to the local faces but for travelers from all over the world, visiting Rovaniemi in Finnish Lapland.
The Christmas tree decoration event is voluntary to everyone, yet still, there are several local companies wanting to take part and share the costs of the trees. Many local citizens joined to bring beauty into the Christmassy city center promenade, making this annual event a highlight for the community.
Janne Honkanen, a local luxury travel entrepreneur initiated the whole idea in year 2016 and surprised the whole city. He decided to bring the beauty of Christmas to the city centre. And in just one night, with his own expense, delivered the Christmas Magic in means of two hundred Christmas trees, to the main promenade of Rovaniemi.
The Managing Director of Visit Rovaniemi Sanna Kärkkäinen said that this is the time to make an effort to build the Christmas spirit, for the upcoming season is looking good for the tourism recovery of Lapland. “The interest is crowing as the world is opening, and people from all over the world are asking -how can we travel to Rovaniemi for Christmas” states Kärkkäinen.
“The new Central European direct flight routes to Rovaniemi are making Lapland easier to reach than ever. Asian market is also showing signs of rising interest and traveling from Malaysia is now possible, but the biggest expectations for this season are, of course, from Central Europe as well as the United Kingdom.” Kärkkäinen said.
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