Anatomie, the first and only apparel brand recognized by the Forbes travel guide and one of the fastest-growing companies in the USA, is poised to capture the hearts and minds of today’s modern adventurers through an edited travel concept flagship boutique.
Anatomie opens its first-ever airport store in partnership with Lagardère Travel Retail: a whole new world of comfort and style in Venice Marco Polo Airport.
The brand was born in the world of performance sportswear, hence the French and Italian fabrications are engineered wrinkle free, light weight, packable, and easy care. Their selection creates the perfect grab and go carry on wardrobes for men and women who like to mix and match, travel light, and do more with less.
Each customer receives a packing cube or backpack as a gift with purchase, as the company does not use tissue or paper bags, and all their ziplocks are compostable.
Always practical and relevant, every detail was thought of by the brand’s founders to be perfectly positioned to be a game changer in this environment. For over a decade, Anatomie has sold to luxury specialty stores and hotels around the world and has learned to perfect what the 21st Century wardrobe can look like for everyone on the go.
An elevated experience way above the athleisure trends’ aesthetic, the Anatomie store features your perfect travel pant fitted by VIP stylists, tailored functional jackets, and easy tops for layering. With 6 pieces that weigh no more than 2.5 pounds, a true minimalist dressing and packing has never been easier. A white box store layout with rolled up, visible inventory, his and her closets, and pre-packed outfits in every size are an incredibly powerful brand statement.
An interactive fashion mirror allows passengers to play, take selfies, or have an outfit on their bodies virtually in a selected environment. A QR code is sent to the user for at home printing for vision boards or sharing on social media.
True to Anatomie’s mission statement to empower and inspire adventure in comfort and style, a huge screen plays the “around the world in Anatomie” lifestyle movies 24/7/365 with a QR code landing to their website www.anatomie.com.
“We can not wait to launch. We have worked over a decade to listen and learn and finally be so good at what we do, while forever changing the way people think of dressing and packing. We are grateful to the Lagardere team for giving us this opportunity and hope this is the first of many around the world,” says CEO and co-founder Kate Boyer.