Volaris (NYSE: VLRS and BMV: VOLAR), the ultra-low-cost carrier (ULCC) serving Mexico, the United States, Central and South America, announces that the Company signed an agreement to participate in a loyalty program by FEMSA.
The agreement is with Lealtad Mercadotecnia y Conocimiento Agregados, S. A.P.I. de C.V. (the “Supplier”), a subsidiary of Fomento Económico Mexicano, S.A.B. de C.V. (FEMSA), through which Volaris becomes a participating company in the loyalty program established and administered by FEMSA Digital (the “Program”).
The Program will offer exclusive benefits for its users, allowing them to accumulate and redeem reward points with OXXO and Volaris.
Omar Carrera, Volaris’ Sr. Commercial Director, said, “More and more passengers who travel with us for the first time become our frequent flyers once they see the advantages of our service. That is why it is essential to reward their loyalty through the Program.”
The terms and conditions of the Program applicable to Volaris’s customers will be disclosed once the implementation of the Program is completed and becomes operational for Volaris customers.