Accor, the global leader in hospitality, unveils its latest offering in Georgia, the Tbilisi Philharmonic Hotel by Mercure. Strategically nestled on Petre Melikishvili Avenue, this addition accentuates the brand’s “Locally Inspired” essence, harmonizing perfectly with the locale’s historical charm.
The establishment boasts of 120 elegantly designed rooms, panoramic event spaces, and a music-themed MUSE restaurant, while providing exceptional service at competitive rates. Guests can avail benefits from the ALL – Accor Live Limitless loyalty program and rest assured of top-tier health protocols under the ALLSAFE label.
This new venture manifests Accor’s innovative “by Mercure” concept, assisting 4-star hotels in adopting the Mercure brand standards gradually over a span of five years, while instantly accessing the privileges of a global brand.
Alexis Delaroff, COO of Accor New East Europe, expressed enthusiasm, “We’re thrilled to amplify our presence in Georgia. The Tbilisi Philharmonic Hotel’s unique blend of location and international standards will undoubtedly cement its position in the hospitality sector.”
Preserving historical architectural nuances from the 1930s, the hotel is ideally placed adjacent to prime tourist hotspots. It’s opposite the renowned Tbilisi Concert Hall and just a stone’s throw from the bustling Shota Rustaveli Avenue, with Old Tbilisi a mere 10-minute car ride away.
Holger Buchwald, a veteran with over two decades in hospitality, will helm the operations of this property as well as the upcoming Tbilisi Saburtalo Hotel by Mercure, scheduled to debut later this year on Kazbegi Avenue.
“Leading these landmark projects is invigorating. My objective is fostering a successful hotel operation while nurturing budding talents in Georgia’s hospitality sector,” remarked Buchwald.
With the addition of Tbilisi Philharmonic Hotel, Accor’s Georgian portfolio now consists of six properties, signaling the brand’s aggressive expansion plans in the country.