Dufry Group, in a significant move, has announced its rebranding to “Avolta”, symbolizing the merger of Dufry and Autogrill.
This new identity embodies the company’s commitment to revolutionizing the travel experience, encompassing both retail and food & beverage (F&B) sectors. The rebranding signifies a more diversified and resilient approach, with a focus on meeting the evolving needs of travelers.
Xavier Rossinyol, CEO of Avolta, expressed the company’s vision, stating, “Avolta is our vessel to navigate the Travel Experience Revolution. It represents our dedication to enhancing the traveler experience through digital engagement.” He emphasized that Avolta signifies unity, innovation, and a traveler-centric approach, combining smart stores, digitalization, hospitality, and culinary expertise.
Avolta: A Unified Powerhouse in Travel Retail
Operating in over 75 countries with 5,500 points of sale, Avolta’s presence spans duty-free, travel convenience, essentials, and F&B sectors. The brand’s diversification offers stability in fluctuating markets. With thousands of long-term concessions and a vast array of brands, Avolta stands resilient against macro-economic challenges, ensuring sustainable growth and profitability.
A Vision for the Future
The introduction of Avolta reinforces the combined company’s long-term strategy, “Destination 2027”. By operating under a single brand, Avolta aims to harness the collective strengths of the group, merging the cultures and identities of Dufry and Autogrill. The brand’s mission is to make the traveler’s journey as enriching as the destination itself, blending traditional travel retail with innovative digital solutions.
Transition to Avolta
All corporate communications will now be under the Avolta brand, while consumer-facing brands like Dufry, Autogrill, World Duty Free, and Hudson will retain their original identities. An Extraordinary General Meeting (EGM) will be held by Dufry to seek shareholder approval for renaming the holding entity to Avolta.
In conclusion, Avolta represents a transformative step in the travel retail industry, setting the stage for a new era of enhanced traveler experiences.