Choice Hotels International, Inc. is continuing its rapid expansion in the Southwest with the opening of the Cambria Hotel Waco University Riverfront, further strengthening its presence in Texas.
This four-story, 130-room property becomes the ninth Cambria Hotel in the Lone Star State, joining others in Austin, Houston, McAllen, Plano, Richardson, and Southlake. Known for its modern, upscale accommodations, Cambria Hotels is catering to the growing demand of both business and leisure travelers in Texas, one of the fastest-growing states in the U.S.
The Cambria Hotel Waco University Riverfront, located at 110 South Martin Luther King Jr. Blvd, offers guests a blend of sophisticated design, locally inspired décor, and upscale amenities. These include design-forward guest rooms with plush premium bedding, spa-inspired bathrooms with Bluetooth mirrors, elegant onsite dining capturing local flavors, a state-of-the-art fitness center, and versatile indoor and outdoor spaces for relaxation and work. The hotel also boasts 7,000 square feet of stylish meeting and event spaces, including banquet, board, and wine rooms.
Indy Adenaw, senior vice president and general manager, upscale, Choice Hotels, emphasizes the importance of Texas as a hub for both vacationers and business travelers. The Cambria Hotel Waco University Riverfront aims to elevate the guest experience in Texas with its unique offerings and top-notch amenities.
In addition to the physical amenities, the property offers the Cambria Contactless Concierge text messaging service, mobile check-in, free WiFi, and other tech-friendly features. Furthermore, guests can take advantage of the award-winning Choice Privileges loyalty program, which allows earning and redeeming points at over 7,000 hotels worldwide.
Choice Hotels supports its franchisees with advanced cloud-based solutions, including the choiceEDGE guest reservation platform, the choiceADVANTAGE property management system, and Your Key to Profit, a platform with tools for effective management of room rates and inventory. Choice University, a leading learning program in the hospitality industry, provides ongoing development resources to hotel owners.
Developed by KB Hotels, LLC, an award-winning hotel development company based in central Texas, the Cambria Hotel Waco University Riverfront is part of a growing network of Cambria hotels across the U.S., including in major cities like Chicago, Los Angeles, and New York, with nearly 70 hotels in the pipeline.