African hospitality group to invest €315m developing hotels in Africa

  • Published by Vedat
Mangalis Management Group is the hospitality management arm of Inaugure Hospitality - group founded in 2011 by successful West African conglomerate Teyliom International.

Teyliom International entered the African hospitality market in 2009, when it opened the Radisson Blu Dakar, a multi- award-winning property that demonstrated Teyliom's ability to build and oversee the management of a successful hotel.

While Inaugure Hospitality Group is a forward-thinking investment group, Mangalis is its brands development and hotel management arm.

In spite of the shadows cast by latest terrorist event in Nairobi, the Group re-confirmed its business strategy of investing €315m in Africa. The different phases of the project comprise constructing more than 2,200 rooms and suites spread between 15 properties in 13 African countries.

In addition to constructing its own hotels to showcase their brands, by 2017, Mangalis objective is to be among the five largest hotels groups active in Africa reaching the 40+ properties milestone by management contracts, while being the industry undisputed benchmark in terms of products, innovation, quality of service and healthy growth.

The top executives' team behind the project includes previous experience with Accor, Jumeirah, Ritz-Carlton, Mandarin Oriental and AC Hotels by Marriot.

Mangalis Management Group is set to be the 21st century African hospitality benchmark in terms of brands development and hotels management. The brands were designed specifically for the new travelers, covering the economy market segment with Seen and Seen+, as well as the upper-midscale segment with Noom Hotels and Noom Résidences. These new and innovative hotels are inspired by today's Africa: attractive, modern, friendly, connected, open and exciting.

15 Noom, Noom Résidences, Seen and Seen+ hotels are currently being constructed under the Group ownership in several main cities of Africa.

Denis Sorin, CEO of Mangalis Management Group, underlines that "The African flair and "joie-de vivre" are embedded into our brands values, while the level of operational standards made them ready to be exported in any part of the world where they will bring a fresh perspective. Mangalis Management Group is now the only Africa-born hospitality group that offers a comprehensive selection of well-designed brands inspired by Africa with a true international vision."

Denis Sorin adds that "We believe that the African market has been poorly treated for far too long by regional and international groups, and we intend to bring true international standards and the highest quality of service to a market that is longing for it".

The success of Mangalis Management Group and its brands rests in its ground-breaking business model built on four main pillars: people first, innovation, streamline efficiency and social responsibility.

Because the hospitality industry is a people industry that works for people, Mangalis invests a lot in its workforce through the people first pillar. Innovation is at the core of the business model, while streamline efficiency ensures the best possible hotel management services. Mangalis aims at being recognized as a Citizen Company of reference, by placing corporate social responsibility at the heart of its operational standards.

As the Group development relies on Management Contracts as well, Mangalis is proposing to investors and hotels owners a never-offered before turn-key model and a comprehensive list of paths to success.

In order to ensure that Mangalis-developed brands keep their innovative edge, the Group implemented a distinctive Research & Development think-tank, MangalisLab. A thorough Sales & Revenue Management solution is backed by one of the most advanced loyalty programs available today on the international market, AvantGarde by Mangalis, in order to develop and ensure guests long-lasting fidelity.

Denis Sorin comments that "The brands developed by Mangalis Management Group aim at placing for the first time ever Africa on the world map of home-grown pioneering hospitality companies, and change the way guests, hoteliers and investors alike are doing business across the African continent and beyond."

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