ibis presents Ultimate Sleep test at top of mountain

  • Published by Vedat
As a way of demonstrating to as many people as possible the absolute comfort guaranteed by Sweet Bed ibis, ibis came up with the ultimate test: sleeping where no-one has ever dared to sleep before.

ultimate-sleepIt persuaded adventurer Aaron Chervenak to accept the extraordinary challenge of sleeping at the top of Devil's Mountain in the heart of the Amazonian jungle. Ibis invites web users to share the expedition via an immersive website devised and designed by the agency BETC. The ultimate sleep will take Aaron and Sweet Bed by ibisTM to the highest point of this forbidding mountain for the most ultimate “torture test” a bed has ever known!

At the heart of the ibis expedition, a team led by Aaron Chervenak and his friend Gareth Jones to put Sweet Bed by ibisTM to the test.

Web users can live this adventure through an innovative and immersive site. Developed in HTML 5 and available in 11 languages, the site offers a particularly gripping experience on PC/Mac - but also on tablets. Intuitive and playful, it allows web users to live the adventure and discover what goes on behind the scenes as and when they wish through a richly diverse browsing experience.

Right throughout the adventure, special functions and content will be proposed to let web users live the expedition as intensely as possible:

-           scenes filmed in multi-camera where web users can choose their viewing angle, notably thanks to Go-Pros

-           aerial cameras

-           a 360° view of the summit of Devil's Mountain that can be controlled by the web user

-           hidden content right throughout the adventure: interviews, unusual and edited scenes,

-           the reactions of the five heroes whose Twitter and Instagram accounts are featured on the site.

The platform as well as the additional, emotionally charged content can be shared on the social networks (Twitter, Facebook, Google+). Everything has been designed so that everyone can take ownership of the adventure.

To find out, web users should click on the following link:

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