Starwood Hotels & Resorts Worldwide, Inc. continues to expand its stylish brand; Aloft Hotels with plans to debut in Miami Beach, Florida.
Aloft South Beach will open in early 2015 and feature 235 spacious, loft-like rooms, forward-thinking technology, a lively social atmosphere and a line-up of innovative programming.
“Aloft is a perfect match for South Beach, geared toward savvy travelers who will appreciate urban design, intuitive technologies and live music,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “Accelerating demand for Aloft among the next generation of travelers has fueled the brand’s growth, and we will reach 100 hotels worldwide by the beginning of 2015.”
Aloft South Beach will offer a prime, waterfront location with access to Lake Pancoast and the Collins Canal, which wrap around the property. Just one block from the shores of Miami Beach, the new Aloft will also be minutes from the world-renowned South Beach, the Miami Beach Convention Center, several art galleries, the Bass Museum of Art and numerous night clubs, restaurants and boutiques.
Guests will enjoy an outdoor pool, roof deck lounge, a 24-hour fitness center and 2,349 square feet of flexible meeting space ideal for both business meetings and social gatherings. Aloft Miami Beach joins Aloft Miami-Brickell and Aloft Miami Doral as the brand’s third hotel in the Miami area.