Scandic and AxFast are creating one of Stockholm's most exciting grand hotels in the historic PUB building which is one of Stockholm’s oldest department stores and a much-appreciated element of the city skyline.
It was here that Greta Garbo started as a shop girl before her Hollywood days. When Scandic transforms the well-known landmark into an international grand hotel, it will draw inspiration from the stylistic ideals of the 1920s complemented by today’s cosmopolitan big city life. The interior will be renovated to recreate the original look and feel of the building. The total area of the hotel will be close to 16,500 m2, divided into approximately 400 hotel rooms and 3,000 m2 of restaurant and meeting facilities. The design of the new hotel is a collaboration between the Nordic region's leading hotel operator, Scandic, and the property owner, AxFast.
“The hotel will be a powerful element of a new character in Hötorget square with its concert house, movie theaters, hotel, restaurants and marketplace”, says Frank Fiskers, President & CEO of Scandic.
Today, Scandic is the largest hotel operator in the Stockholm region with nearly 6,100 hotel rooms, of which almost 4,500 rooms in the city. The city continues to be a strong market for Scandic with an expected annual growth rate for number of nights of over 4 percent (HUI: Stockholm Hotel Report), making Scandic Haymarket a welcome addition to Scandic’s hotel operations in Stockholm.