With its target of 30 hotels in operation by 2020, New World Hotels & Resorts has announced a long-term agreement to manage a property in Bangkok which is scheduled to open mid-2017. The hotel company says that it is a significant milestone in broadening the New World Hotels & Resorts presence in Asia and it is the latest addition to the brand’s existing portfolio of properties in mainland China, Vietnam and the Philippines.
The 285-room New World Grand Rama 9, Bangkok Hotel will be an integral component of the prominent Grand Rama 9 mixed-use development located at the Rama 9 Intersection off Ratchadapisek Road, near the Phra Ram 9 MRT station and close to the new Stock Exchange of Thailand. As part of Bangkok’s emerging new Central Business District (CBD) and financial hub, the Grand Rama 9 is comprised of eight new residential towers; grade A office space including the mixed-use “super tower” and Unilever House, home of Unilever’s Asia-Pacific headquarters; a 3,000-square-metre convention center; and The Shoppes Grand Rama 9 complex with its direct link to the MRT concourse.
The hotel’s architectural design will be led by Bangkok-based A49 while Singapore-based White Jacket will design the hotel’s interiors. The property will feature New World Hotels & Resorts’ signature Residence Club executive floors and lounge. Food and beverage choices will include a lobby lounge, café, specialty restaurant and rooftop pool bar. Meeting and function facilities totaling 1,300 square meters will include a grand ballroom with landscaped outdoor terrace on the top floor and four meeting rooms with circular connecting stairway. Recreational options will be provided by a rooftop outdoor swimming pool and fitness center.
“Bangkok represents an important strategic expansion for us in Asia and we are very pleased to partner with Grand Canal Land to showcase our ‘modern Oriental hospitality’ in such a significant development in the Thai capital,” says Sonia Cheng, chief executive officer of Rosewood Hotel Group, New World Hotels & Resorts’ parent company.