Starwood Hotels and Resorts Worldwide will debut Aloft Adelaide in South Australia. The signing of Aloft Adelaide marks the Aloft brand’s, a vision of W Hotels, third property to enter the Australian market. Slated to open in early 2018, the new-build hotel will form the centrepiece of New Mayfield, a mixed-use development set to reinvigorate inner-city Adelaide.
Located just 20 minutes away from Adelaide Airport at 43-69 Sturt Street, on the corner of Norman Street, Aloft Adelaide will feature 200 loft-like guestrooms. The hotel will also feature an indoor glass bottom rooftop pool, 24-hour fitness centre with a rooftop running track, and 500 square metres of flexible meeting space. Ideal for both large, business and intimate gatherings, the meeting space is complimented by a striking rooftop bar and lounge overlooking the city, underneath the cantilevered glass bottom pool. The Aloft brand’s signature W XYZSM bar will provide a buzzing, social spot for guests to sip on a cocktail while enjoying the hottest, up-and-coming music acts as part of the brand’s signature, ongoing music program, Live at Aloft Hotels. Alternative dining options include Re:fuel— a grab & go option— and a signature restaurant space.
The hotel will be amongst the first in the Australian market to showcase Starwood’s recently announced SPG Keyless — the hospitality industry’s first mobile, keyless entry system allowing guests to use their smart phone as a key. The technology will be available at select Aloft, Element and W Hotels worldwide by end 2015.
The signing of Aloft Adelaide follows the recent announcement of the Aloft Sydney Pitt Street, slated to open in October 2016, and last year’s announcement of the Aloft Perth Rivervale, set to open early 2017. The Australian Aloft properties will add to the global growth and buzz for the leading-edge brand, with over 100 hotels worldwide since launching in 2008.