Wherever travelers go they make a research online. Whether planning a trip, navigating a new city, or sharing vacation memories, they turn to the web, using whatever device is at hand. This has completely reshaped the path to purchase, creating many moments of intent. Google reveals the top 5 most searched hotel brands in the US.
According to the Google search data between January and June 2015 reveals the top 5 most searched hotel brands in the United States are as follows:
| Index Queries | % Change YoY | |
| Marriott | 100 | +6% |
| Hampton Inn And Suites | 85 | +11% |
| Hilton Hotels | 78 | +8% |
| Holiday Inn | 68 | +8% |
| Best Western | 59 | +8% |
