Best Western® Hotels & Resorts has approved 30 hotels in North America and one in Bangkok, Thailand and is projecting to open 100 hotels by the end of 2017, thanks to its revolutionary new ‘white label’ franchise model – SureStay Hotel Group.
With significant interest in the brand in North America and around the world, particularly in Europe, SureStay Hotel Group is among the fastest growing hotel brands in the industry.
Announced in late 2016, SureStay Hotel Group operates as a separate subsidiary while plugging hotel owners into Best Western’s comprehensive infrastructure and distribution channels. The white label approach allows Best Western to leverage its existing framework to create a new revenue stream and tap into the vast opportunities in the economy space without compromising the company’s established position in its current markets.
Powered by Best Western Hotels & Resorts, SureStay Hotel Group has brought many firsts for the brand – as it was the first time Best Western entered into a franchise structure; the first time Best Western tapped into the economy segment; and most notably, it was the first ever white label hotel brand introduced into the marketplace.
Under the SureStay umbrella, there are three distinctive brands – SureStay, SureStay Plus℠, and SureStay Signature Collection℠. With the support of Best Western and access to award-winning resources, SureStay enables its franchisees to optimize their return on investment (ROI). With a commitment to quality customer service, guests are assured of a comfortable and pleasant stay at any of the SureStay branded hotels across the country.