IBEROSTAR Hotels & Resorts participates in Earth Hour for the third consecutive year, adding its voice to the global wakeup call that is now celebrating its 10th successful anniversary. On March 25, IBEROSTAR Hotels & Resorts will be turning off the lights at its headquarters in Palma de Mallorca and all its hotels around the world for an hour (8.30 p.m. – 9.30 p.m.).
Guests and employees will join this initiative that aims to raise awareness and spread a message of hope under the slogan “This Earth Hour, turn up the dark and get loud about climate action”. This WWF Nature initiative aims to get society involved and encourage the various groups to take action in the fight against climate change.
To commemorate the movement, IBEROSTAR Hotels & Resorts will also be informing employees and guests of five initiatives the hotel chain has already put in place, which may also be applied at home and enables all to play their part each day in the fight against climate change:
1. Limiting the use of disposable items – IBEROSTAR has replaced the use of more than 420,000 disposable cups with an alternative reusable option, successfully reducing its CO2 emissions by more than 8,000 kg a year.
2. Increasing the use of LED light bulbs and LED technology TVs – The use of LED technology cuts energy consumption by 85% and CO2 emissions by 80%.
In 2016, IBEROSTAR invested more than 33 million euros in improving the energy efficiency of its facilities as part of its emissions reduction policy.
3. Boosting the use of local produce – Not only does this contribute to reducing pollutant gas emissions, it also generates local employment opportunities.
Because of this, more than 60% of the products used by IBEROSTAR are purchased from local suppliers.
4. Reducing water consumption at home – 40% of the world’s population suffers from water shortage consequences. Simple gestures, such as turning off taps when there is no need for running water, taking a shower instead of a bath, or filling electrical appliances that use water, such as dishwashers and washing machines, are ways of saving drinking water, but also on water bills.
In light of the lack of water resources, IBEROSTAR is actively working to implement sustainable water conservation practices. As a result of its efforts, 70% of the water waste accumulated from its hotels is reused and more than 50% of its hotel properties have their own treatment systems.
5. Using products in recyclable or biodegradable packaging and recycling waste – Did you know that plastic takes more than 100 years to break down and disappear completely from nature?
By replacing the packaging used for its hotel amenities with a biodegradable option, IBEROSTAR has managed to save 90 tons of CO2 each year.
“In honor of 2017 being declared as the International Year of Sustainable Tourism for Development, initiatives such as ‘Earth Hour’ play a particularly crucial role in raising society’s awareness of the vital importance of simple, everyday solutions to save energy,” said Laura Molano, Chief Marketing Communications and CSR Officer. “The COP21 Sustainable Innovation Forum set a clear goal to achieve by the end of the century, and it is up to each of us to ensure our habits contribute to protecting the planet we live in, thus turning our environment into a place of prosperity and wellbeing.”
This initiative is part of GRUPO IBEROSTAR’s membership in the United Nations Global Compact and its strategic plan to integrate the 10 universally accepted principles to promote Corporate Social Responsibility in the areas of Human Rights, Labor, the Environment and Ethical Management, and to ensure the use of responsible and sustainable practices.
IBEROSTAR is working towards a sustainable future based on a more responsible business model, which aligns to the United Nation’s Sustainable Development Goals. These efforts are a confirmation of IBEROSTAR’s commitment to its six priority action areas, two of which include the environment and climate change.