W Hotels Worldwide in partnership with Coca-Cola unveiled the first W Sound Suite to launch in North America at W Seattle. W Sound Suite is a private music studio and writer’s room for professional recording artists, studio musicians and producers, in addition to hotel guests, to record in style while on the road.
The first-ever W Sound Suite is opened at W Bali – Seminyak. And now the first one in North America is waiting its guests at W Seattle. “As one of the most iconic music capitals in the world, I couldn’t think of a more ideal location for our first W Sound Suite in North America than W Seattle,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “The W brand has long been synonymous with music, from the live music programming in our buzzing Living Rooms to musicians choosing to stay with us while on tour. The W Sound Suite provides the perfect professional environment for when inspiration strikes – any time, day or night, complemented by 24 hour room service, of course!”
The W Sound Suite at W Seattle follows the opening of the world’s first W Sound Suite at W Bali – Seminyak last year, with additional W Sound Suites set to debut at W Hollywood and W Barcelona in the coming months. W Sound Suites are in part the brainchild of the W brand’s North American Music Director, DJ White Shadow, the Chicago-based producer best known for his work with Lady Gaga. He worked with W Seattle to optimize the Sound Suite’s layout and select equipment for professional use and sound quality.
“Musicians are constantly on the road, where it’s difficult to find an accessible, professional-quality space to record,” said DJ White Shadow. “In Seattle, a city known worldwide for its music scene, W Hotels has brought recording space to the artist, allowing them to create whenever inspiration strikes.”
Under DJ White Shadow’s direction, the W Sound Suite at W Seattle has been outfitted to professional specifications in a stylish, comfortable and sound-proof space, offering the latest in studio technology. In anticipation of the launch, W Hotels and Coca-Cola partnered with industry leader, Native Instruments, to outfit the Sound Suite with the latest generation of the world’s leading production suite (Komplete 11), a state-of-the-art control keyboard (Komplete Kontrol S-Series), the cutting edge groove production system used by hip-hop producers around the globe (Maschine) and an all-in-one DJ system (Traktor Kontrol S8). W Hotels also worked with world-renowned audio company, Shure, to provide new SHR440 headphones, X2u microphones, KSM32/SL microphone condensers and BETA®181 microphone for the ultimate recording experience.
The W brand’s longstanding global partner, Coca-Cola, has been instrumental in bringing the Sound Suite concept to life. Elements of the studio’s aesthetic, envisioned by Josh Held Design, pay tribute to Coca-Cola including Coca-Cola red accents and a mural by Ames Brothers with subtle Coca-Cola references. Coca-Cola has used music to tell its brand story for over a century, bringing its campaigns into the pop culture lexicon.
For the latest sounds to come out of W Sound Suites or to book your session, visit www.wseattle.com/WSOUNDSUITE.