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Hotel comments expose the winning formula for bookings

ist sultanahmet148 million comments from more than 5 million trusted guest reviews on hundreds of thousands of hotels worldwide are analyzed to find out the most important things travelers consider when it comes to booking.

As the internet and smartphone age has given power to the people when it comes to hotel reviews, Hotels.com analyzed guest reviews and finds out the winning formula for the perfect hotel stay. The formula was created to celebrate the millions of reviews that were used to find the winners of this year’s Hotels.com Loved by Guests Awards, which recognize the very best hotels across the globe based on genuine guest reviews.

F25 + C35 + B10 + P2 + Q + Br + D7 + S + W + ½H = Hotel Perfection

Where:

F = How friendly are the staff

C= Perceived cleanliness of the room

B= How comfortable is the bed

P= Perceived Reasonable Price

Q= Quietness of the room

S = Swimming pool

Br= Breakfast is included

D = Location/Walking distance/access

W = Free WiFi

H= Hot drink available to make in room

HP = Overall hotel perfection

The research shows it’s the simple things that create hotel perfection, with luxurious extras seen as the cherry on the cake. The Hotels.com data revealed that cleanliness and comfort are 35 times more important than an extravagant breakfast, a luxurious pool or a deluxe coffee machine in your room. And surprisingly, in this connected world, the impact of friendly and helpful staff is 10 times more important than free Wi-Fi.

Cleanliness and comfort fulfills our need for relaxation, safety and security. A good location fulfils our needs to feel connected to others and that we have somewhere we can escape to in times of such need. The fact that staff friendliness plays such an important role in guest satisfaction shows that, as intrinsically social creatures, we love to be greeted with a smile and a chat. It makes us feel welcome and part of the group.

In the U.S., there are nearly 100 hotels that match the winning formula. In Las Vegas alone, 21 hotels fit the bill for hotel perfection including properties such as the Mandalay Bay Resort and Casino and Caesars Palace.

For travelers who prefer spending their vacations at the beach or experiencing the great outdoors, the Maui Seaside Hotel in Kahului and the 24 North Hotel in Key West perfectly match the formula for hotel perfection and are sure to impress.





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