TUI Group continues to expand the portfolio of its lifestyle hotel brand TUI Blue with the opening of the second hotel in Austria at the end of November 2019.
The TUI Blue Fieberbrunn hotel is nestled in the mountains at the heart of the Kitzbühel Alps in Pillersee Valley in Tyrol. Alongside the TUI Blue Schladming hotel in Styria and the TUI Blue Montafon hotel, currently under construction, TUI Group will operate a total of three hotels of its flagship hotel brand in Austria from Summer 2020. By expanding the footprint of its TUI Blue hotels, the tourism group is consolidating its leading position in the international holiday hotel sector.
First TUI lifestyle hotel in Tyrol
The TUI Blue Fieberbrunn hotel, featuring 144 rooms, is located right on the ski slopes, just a few metres from the gondola valley station. From here, guests can plunge right into the skiing fun of Skicircus Saalbach Hinterglemm Leogang Fieberbrunn in the Winter, or discover the Alps during the Summer on an active holiday with 400 kilometres of hiking and mountain biking trails. The guests can also take advantage of the BLUEf!t concept for fitness, wellness and nutrition. TUI Blue Fieberbrunn thus offers both active holidays as well as relaxation at the Blue Spa featuring saunas, a steam bath and an indoor pool. Under the “For All” label, TUI Blue Fieberbrunn targets both couples, families and solo travellers.
“TUI Blue targets experience-oriented holidaymakers looking for the right hotel to match their individual needs and preferences. I am delighted about the growing number of lifestyle hotels we operate in Austria. They perfectly complement our global portfolio of hotels in top beach locations and tap a range of new experiences for our guests”, says Artur Gerber, Managing Director TUI Blue. Over the past few weeks, the existing hotel was converted in the style of the flagship brand and has now reopened under the motto “An exhilarating alpine experience“. Around 200 guests, local inhabitants, partners, service providers as well as regional representatives from politics and the tourism sector took part in the opening ceremony and had a chance to get to know the comprehensive offering, philosophy and new design of the hotel.
TUI Blue on a global growth path
The month of November also saw the launch of two additional hotels in Gran Canaria and Morocco. The two hotels will be positioned as TUI Blue “For Two“ resorts, exclusively targeting holidaymakers aged 16+ placing the focus of their holiday experience on time spent together. TUI Blue will offer holiday destinations for more than one million guests and will start into the new season with 97 hotels in 18 countries in Summer 2020. TUI Group’s global flagship hotel brand clusters the tailored offerings of TUI Blue, TUI Sensimar and TUI Family Life under one umbrella brand.
