Spotlight on New Hotels



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Crypto-friendly Sustainable Hotel to Open in Miami

Shepherd Eco Wynwood to open in Miami

'Shepherd Eco' sustainable hospitality brand with a flagship location in Wynwood, Miami is launched by Shepherd Atma and Hoar Program Management (HPM), with Touzet Studio as architect and Gensler as interior design.

The crypto-friendly, LEED-certified Shepherd Eco Wynwood will feature a 150-key hotel, up to 48 private residences featuring Eco's sustainable flex design, a private outdoor residential amenity deck with a tree house, an iconic floating glass spa and wellness center, locally inspired wellness activities, an art gallery with seasonal exhibitions, an indoor / outdoor event space, a rooftop pool and bar, a street-level speakeasy, and the brand's signature farm-to-table culinary experience, Shepherd Farms. Of special note is a garden paseo that flows from 26th Street to 27th Street, including muralled art walls, a sloped lawn for viewing evening outdoor movies and concerts, and a lush canopied seating area to enjoy a beautiful Miami afternoon. It is slated to open late 2022.

Shepherd Eco offers extraordinary, one-of-a-kind experiences - thoughtfully designed and curated to withstand the test of time. The brand finds its roots in the deeply intertwined concepts of sustainability and humanity - the dual heartbeats that drive these Eco-systems - thriving, dynamic communities weaving residents, guests, locals, and nature into a rich, fulfilling experience. 



Eco's sustainability ethos is honored through strategies for reducing plastic and water usage, and resiliency elements are located where they can be visible to the public, highlighting their growing importance. Hydroponic farming is found on the rooftops, fueled by rainwater collection systems, as well as throughout the interiors of the hotel and residential buildings.

"This project is special for us in many ways," says Shepherd co-Founder and CEO Christine Menedis. "In addition to launching a new brand that we're passionate about, Miami is our home.  It's a city on the ascent, where the energy is palpable and the people are inspiring. We're thrilled to be a part of building this community."

Lucky Shepherd is uniquely positioned within the industry, having both commercial real estate and artificial intelligence companies within its portfolio. As Menedis explains, "We can discreetly and seamlessly integrate technology throughout the design of our communities - from the buildings themselves to the customized, ephemeral resident experience. Our companion AI, Zoe, is infused into each of our Shepherd Eco communities." 

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