Following two years of research and development, Aman introduces its new brand that will be a pioneering new direction in hospitality.
The new brand’s name is Janu. The sister brand of Aman is a hotel brand that will deliver harmony through the dynamic balance of opposites. While Aman is synonymous with its Sanskrit translation, ‘peace’, Janu stands for ‘soul’; Aman is a sanctuary, whereas Janu is connectedness; Aman offers refined respite, whereas Janu offers an energetic vibe for those seeking greater purpose with inner contentment.
Janu shares its DNA with its legendary elder sister in the form of total commitment to its guests, deep roots in destination, exemplary and timeless design, and unruffled service. Alongside that pedigree heritage, however, Janu strikes out on a complementary path where genuine human interaction, playful expression and social wellness are at the core of the experience. Janu will create environments that nurture purposeful connection to bring balance to the head and heart and rekindle the soul.
Offering balance, Janu is founded on the belief that true luxury means never having to choose between personal fulfilment and pleasure. Night and day. Work and play. Yin and yang – there is duality in all of life, and nowhere is this better expressed than through the philosophy of Janu, where the aim is to rekindle the soul by delivering harmony through the dynamic balance of opposites.
Under the leadership and expansionary vision of Chairman and CEO Vladislav Doronin, the Aman brand is at the pinnacle of hospitality and is stronger than ever, with 32 hotels in 20 countries, nine under construction and a strong pipeline in place. Vladislav Doronin said: “The overlap between Aman and its sibling is mutually beneficial; together they offer a total solution for the fluctuating needs and desires of today’s global travel cognoscenti. We saw a white space in the market, and we want to push the hotel industry into a new sphere. What with today’s modern fast-paced society, which has seen human connection and communication redefined by the digital world, we wanted to create a new hotel brand with a soul and with the aim of kickstarting human interaction again.”
Janu launches with three forthcoming hotels which are already under construction: Montenegro (2022), Al Ula in Saudi Arabia (2022) and Tokyo (2022), as well as a robust pipeline of future hotels. Janu Montenegro will be the first hotel to incorporate the brands serviced residence concept, enabling guests to fully embrace the Janu lifestyle.
