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Spotlight on New Hotels

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Tru by Hilton Orlando Convention Center Opens

Tru by Hilton Orlando Convention Center Opens
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Hilton's innovative hotel brand, Tru by Hilton, announced the official opening of its latest property, Tru by Hilton Orlando Convention Center.

The 259-room hotel, located at 6461 Westwood Boulevard, is owned by Epelboim Development Group and managed by Highgate. The new hotel is conveniently located near the Orange County Convention Center and centrally located between Walt Disney World, SeaWorld and Universal.

Tru by Hilton Orlando Convention Center promises guests a simplified and spirited stay, rooted in value. Developed from the ground up using consumer and owner feedback, Tru by Hilton is a revolutionary brand with a cross-generational appeal for travelers looking for a new, affordable hotel experience.

"We are incredibly honored to join the Tru by Hilton brand and introduce travelers to this innovative type of lodging," said general manager Dan Jordan. "Our ideal location, unique set of offerings and affordable price make us a top choice for guests visiting the Orlando area."

Tru by Hilton Orlando Convention Center features the amenities and experiences that matter most to guests, including 259 efficiently designed rooms with a mobile desk, large bathrooms with premium bath amenities and top-rate in-room entertainment. The hotel experience is enabled by technology including mobile check-in, Digital Key, super-fast, free WiFi, remote printing, a social media wall, lobby tablets and accessibility to outlets everywhere.

The hotel's 2,880 square-foot lobby includes areas for guests to work, play games, eat and lounge, along with a 24/7 "Eat. & Sip." market with gourmet snacks and drinks. Complimentary breakfast will be offered daily featuring healthy, sweet and savory items. A lobby bar, called "App. & Tap." will offer happy hour and light fare nightly.

The hotel has partnered with Crooked Can Brewing Company to provide it's "Tru Bru" beer on tap, Florida Sunshine Lager. Additionally, the hotel offers 2,200 square feet of flexible meeting space, an outdoor heated pool and a complimentary fitness center, called Gym.

"We are proud to continue our longstanding relationship with Hilton and manage our first Tru by Hilton hotel, as we also expand our footprint entering in the Orlando market," said Highgate chief operating officer Steve Barick.

"Highgate and Tru by Hilton are both recognized as contemporary and digital forward brands – we look forward to providing a safe and seamless guest experience so travelers can focus on what brings them to Orlando, whether business or pleasure."

As Tru by Hilton Orlando Convention Center responds to the COVID-19 pandemic, some services and amenities have been adjusted in order to adhere to health and safety guidance from local government. To emphasize our commitment to the health and safety of our guests, Tru by Hilton Orlando Convention Center is participating in the Hilton CleanStay Program with Lysol Protection to deliver an industry-defining standard of cleanliness and disinfection. Our elevated processes and Team Member training have been developed with RB, maker of Lysol and Dettol, to help guests enjoy an even cleaner and safer stay from check-in to check-out. New standards for Hilton CleanStay that have been rolled out include a Hilton CleanStay Room Seal to indicate that a room has not been accessed since being thoroughly cleaned and disinfected, "knock and go" dropped-off room service, and flexible housekeeping options.

Tru by Hilton Orlando Convention Center is part of Hilton Honors®, the award-winning guest-loyalty program for Hilton's 18 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can't be found anywhere else and free standard WiFi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using a Digital Key.

See the latest hotel openings in Orlando.

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