- Özgür Töre
Amsterdam, a city renowned for its rich history and vibrant culture, has added another feather to its cap with the inauguration of The Hoxton, Lloyd in the Eastern Docklands neighborhood.
This isn't just another hotel; it's a revival of a century-old landmark, originally erected by the esteemed Royal Dutch Lloyd Shipping Company.
A Nod to the Past, A Step into the Future
The Hoxton, Lloyd Amsterdam is more than just a place to rest one's head. It's a testament to the city's ability to honor its past while embracing the future. The hotel, boasting 136 meticulously designed rooms, captures the essence of the waterside district's laid-back vibes and independent spirit. Upon entering, guests are immediately welcomed by a cozy, open-house lobby, setting the tone for a stay that promises both comfort and luxury.
Culinary Delights and Evening Elixirs
The hotel's in-house restaurant, Breman Brasserie, is a gastronomic journey in itself. Drawing inspiration from European and South American cuisines, it pays tribute to the building's original architect. Whether it's the freshly baked bread from local bakery Fort Negen during breakfast or the 'Bagel Brunch' featuring New-York style bagels, every meal promises a delightful experience. As the sun sets, the adjacent Barbue cocktail bar comes alive. Situated in the preserved old ticket office, it's a blend of European and South American cultures, offering cocktails crafted in collaboration with Tato Giovannoni, founder of the globally recognized Floreria Atlantico.
Design: Where Art Meets Architecture
The collaboration between AIME Studios and local firm Nicemakers has resulted in an interior that's both nostalgic and contemporary. While the building's Art Deco roots are evident in the original stained glass windows, elegant panelling, and intricate tiling, they're beautifully juxtaposed with bold tones and playful geometric patterns. The hotel's commitment to art is further showcased by the Hox Gallery, which, in partnership with Stitching Kunstwerk Loods6, will feature an all-Dutch artwork collection. The exterior, too, is a canvas, with space dedicated to murals by the city's leading street artists, starting with a vibrant piece by Toscanabanana.
Rooms That Tell A Story
Each of the 136 rooms at The Hoxton, Lloyd tells a tale. The design, vibrant with corals, reds, and ochres contrasted against cool blues and greys, is a playful nod to the building's maritime history. Unique rooms like the Tower Room offer unbeatable waterfront views, while the Tune Room serenades guests with a grand piano. The Gather Room, with its neon-green bathroom, is a suite designed to impress.
Location: The Heart of the City
The Eastern Docklands district, with its boutique shopping streets like Javastraat and Czaar Peterstraat, is a treasure trove of independent galleries, cafes, and bars. The Hoxton, Lloyd, strategically located amidst this, offers guests a chance to immerse themselves in Amsterdam's contemporary culture while being just a short ride away from the historic Centraal Station and its sibling hotel on the Herengracht.
In conclusion, The Hoxton, Lloyd is not just a hotel; it's an experience, a journey through time, and a celebration of Amsterdam's rich tapestry of history and modernity.
