Tourism Australia and Virgin Australia today announced another major expansion to their marketing partnership to further strengthen inbound tourism to Australia.
Under the new arrangement, the two parties will increase their annual partnership for Financial Year 14/15 to $A8 million, doubling the funding agreed upon 12 months ago and taking the total value of the three year partnership to up to $A16 million.
The additional funds will support the partnership’s overall focus on key inbound visitor markets to Australia.
"As we enter our fifth year of flying direct between Los Angeles and Australia, the United States remains a strong focus for us and we look forward to working with Tourism Australia to continue to grow inbound tourism from this and other key global markets", said Virgin Australia Chief Customer Officer Mark Hassell.
Tourism Australia Managing Director, John O’Sullivan, said the extension of its marketing agreement with Virgin Australia meant significant extra dollars would be put towards promoting Australian tourism within some of its traditional overseas markets.
"This increase in funding for the partnership recognises the opportunity for further growth from some of our highest volume and most valuable markets. It's great deal for Australian tourism and great timing, on the eve of Australia's biggest annual trade event here in Cairns," Mr O'Sullivan said.