A giant image of Milo, the new mascot for airberlin's topbonus frequent flyer programme, started cruising the skies along the airline's European route network. Measuring approximately 22 metres in length, both sides of the aircraft will carry an image of Milo the red ostrich.
The very first Airbus A320-200 to carry the mascot’s likeness, registration D-ABFO, took off from Munich at 8:20 a.m. on 31 January 2015, and arrived in Hamburg at 9:40 a.m. From there, Milo continued to Palma de Mallorca, touched down at 1:40 p.m., before completing the final leg of the journey and landing in Faro at 3:20 p.m.
"Milo will take to the skies to increase the prominence and visibility of topbonus at the approx. 120 airports across the European route network. We will continue in our efforts to make our frequent flyer further even more attractive this year, and will therefore reach out to people who strictly speaking may not be the most frequent flyers. We are confident that the Airbus decorated with the friendly image of Milo will continue to increase awareness of topbonus within this particular target group", explains Anton Lill, Managing Director at topbonus.
The scheduled routes the Airbus will service over the coming days are shown at airberlin.com/topbonusflieger. There will be a competition on airberlin’s social media channels on 2 February 2015 to coincide with the première of the topbonus plane, inviting people to report sightings.
topbonus is using Milo to target infrequent flyers in particular. Ostriches are the world’s largest flightless birds, and topbonus is helping Milo realise its dream of soaring across the skies by collecting miles on the ground with around 100 topbonus partners. These miles can then be redeemed for free tickets and other attractive premiums.