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ANA enters second phase of its hugely successful “Tastes of JAPAN by ANA” series

  • Published by Ozgur Tore

ANA, Japan’s largest and only 5-star airline, announced the “Tastes of JAPAN by ANA - Explore the regions -” campaign, a secondary phase of its hugely successful “Tastes of JAPAN by ANA” series, which launched in September 2013.

Hokkaido Assortment

The first phase of “Tastes of JAPAN by ANA" showcased the best of Japan’s cuisine represented through ANA’s in-flight meals and videos. The program mainly promoted each of Japan’s 47 prefectures, introducing the local foods and ingredients, as well as sightseeing locations. ANA will soon successfully finish covering all 47 prefectures by the end of November 30, 2017.

Starting this December, “Tastes of JAPAN by ANA” is moving on to its second phase, with a new tagline, “Tastes of JAPAN by ANA – Explore the regions –.” Instead of examining 47 prefectures every three months, ANA has divided the country of Japan into eight regions, and will further closely examine each region for six months to introduce the culinary specialties and hidden gems across Japan. By focusing rather on a wider area, i.e., “regions” of Japan, our aim is for our passengers to explore more than one prefecture in one trip and enjoy each of its local specialties.

To achieve this, ANA is providing renewed in-flight meals and lounge services, a newly designated section in our in-flight magazine “WING SPAN”, and the introduction of a new in-flight video series, “SELECTRAVEL,” which is also available through ANA’s YouTube channel. “SELECTRAVEL” is created in English and from a Non-Japanese point of view. It features two travel itineraries of the same local area, based on the tourist’s preference of what they may want to experience.

Also, the “Tastes of JAPAN by ANA" menu was exclusively for First and Business Class passengers. However from December, we will begin introducing a taste from each region to Economy Class passengers on select European, North American, and Latin American routes.

Furthermore, visitors are increasingly eager to not only explore the food in Japan but also the cultures and customs exclusive to Japan. To assist travelers, ANA is enhancing its website to include new features to provide more in-depth knowledge about regions, including information on local events and festivals, as well as traditional Japanese craftsmanship, in partnership with The Association for the Promotion of Traditional Craft Industries. Visitors to the updated website will also be able to make travel arrangements by reviewing a wide range of travel information.

Hokkaido launches off the second phase, from December 2017 to May 2018. This series will bring forward the vast beauty and uniqueness of Hokkaido, its local foods, as well as traditions and history, from the world-famous Sapporo Snow Festival to the snow-lit paths of Jozankei. There will also be 33 meals and desserts served on ANA flights and its lounges, representing local specialty ingredients throughout Hokkaido.

ANA offers the “ANA EXPERIENCE JAPAN FARE,” providing reasonable fares for travelers visiting Japan. ANA hopes to contribute to the Japanese government’s goal of receiving 40 million inbound visitors to Japan by 2020, and continue its promotion of regional and local Japanese travel destinations through various media including its social media channels, in-flight videos, and in-flight magazines.

The new “Tastes of JAPAN by ANA – Explore the regions –” website will be available December 1, 2017: http://www.ana.co.jp/en/tastesofjapan/hokkaido/index.html

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