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Virgin Atlantic appointed APG Israel as its GSA

Richard_Branson_arrives_Tel Aviv

Virgin Atlantic has appointed APG Israel, part of the Maman Group and the APG Network, as its general sales agent (GSA) to further support the airline’s operations in Israel.

An expert in aviation and airlines, APG will support the airline on all sales and marketing activity as well as reservations and ticketing through its contact centre.

Nick Bettles, Commercial Manager, Israel for Virgin Atlantic commented, “I’m thrilled to be working with APG Israel - they are experts in their field and I know they’ll offer an amazing service for our customers as we work hard to achieve our ambition to become the most loved travel company.”

Ofer Reinhardt, CEO APG ISRAEL, said, “We are proud and honoured to be appointed by Virgin Atlantic. APG Israel will be providing full sales and marketing services as well as reservations and ticketing facilities through our call centre. Virgin Atlantic has been a true success story and we are confident that the Israeli market will warmly welcome the new entrant.”

Richard Branson APG IsraelVirgin Atlantic flies daily between London Heathrow and Tel Aviv Ben Gurion Airport. The five hour flight will operate on an Airbus A330-300 aircraft boasting Virgin Atlantic’s Upper Class, Premium and Economy Light, Classic and Delight offering.

With complimentary food and drink onboard, over 300 hours of entertainment and wifi, the new service will offer a consistent long haul experience for those customers connecting from Tel Aviv seamlessly via London Heathrow to destinations throughout North America across both the Virgin Atlantic and Delta networks including New York, Seattle, Las Vegas, Los Angeles and San Francisco.

On 23 Oct, Richard Branson and an aircraft filled with VIPs touched down in Tel Aviv to celebrate Virgin Atlantic’s new service between London Heathrow and Tel Aviv Ben Gurion airport. The group spent three days in Israel exploring the sights and sounds of Tel Aviv and Jerusalem including Jaffa, the Peres Centre for Peace, Rothschild Boulevard, the old City, the Shuk and the Western Wall.

Sir Richard Branson, President of Virgin Atlantic Airways commented, “I am delighted to be here to celebrate Virgin Atlantic’s new route to Israel. Israel is a fascinating country and I have always been in awe of the innovation, the ideas and the business leaders that have emerged from here. Truly, Israel is home to some of the best business people in the world.”

“This new route is a fantastic addition to Virgin Atlantic’s route network and somewhere I know our customers will love to visit. Home to some of the most important and iconic tourist destinations in the world, we look forward to introducing this exciting new destination into our portfolio”.





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