- Özgür Töre
Virgin Australia has lifted the curtain on the airline’s long-awaited invitation-only private Beyond Lounges in Melbourne, Sydney and Brisbane, reserved for corporate partners, some high-status Velocity Frequent Flyer members and key opinion leaders throughout the country.
The re-opening of the highly anticipated lounge network (previously known as The Club), a key benefit of the new Virgin Australia Beyond loyalty program announced last year, signifies a major milestone in the airline’s transformation plan and follows a long list of significant customer improvements since Virgin Australia was relaunched in 2020. Virgin Australia Beyond is now the highest tier of loyalty for Virgin Australia customers and sits alongside the airline’s award-winning Velocity Frequent Flyer loyalty program which continues to offer Red, Silver, Gold and Platinum status.
Beyond member benefits include:
• 12-month annual membership for the primary member with the option to also nominate a spouse/partner for Beyond membership to enjoy the same benefits. Membership is reviewed each year.
• Access to dedicated Beyond Lounges in Melbourne, Sydney and Brisbane with a relaxed à la carte menu offering.
• Dedicated phone concierge service to make or change bookings.
• 4 x complimentary upgrades to Business Class each year*.
• 1 x complimentary Velocity Gold membership for the primary member’s executive assistant.
Beyond Lounge access via an unmarked door
With the capacity for hundreds of Virgin Australia’s most valued frequent flyers across the three capital city private lounges, members will enter via a discreet door with access granted through a sustainable digital membership card only given to Virgin Australia’s most loyal flyers. Locations of the entrance doors will continue to remain unmarked but are located in close proximity to Virgin Australia’s existing domestic lounges in Melbourne, Sydney and Brisbane.
In a survey of Beyond members conducted last year, privacy was found to be one of the most important attributes of the invitation-only lounges.
Design and features
Once through the discreet entrance, members will experience a quiet and welcoming space, with design elements including feature leather clad and oak timber walls, plush Chester-style armchairs, bright greenery and secluded privacy pods. The privacy pods are a member favourite in the lounges and contain timber cabinetry with built-in charging stations, making it easy for members to work or relax on the fly. Transparent frosted glass surrounds the pods allowing for natural light to enter while maintaining discretion for those seated inside.
Numerous seating zones are spread throughout the lounges, providing members with different spaces to dine, relax, refresh and recharge in a delightfully Virgin Australia way. End of day facilities such as showers (available from 1 July 2022), towels and premium bathroom amenities by Appelles Apothecary Lab are also available for members. Private offices and board rooms are also available in each Beyond Lounge and can be booked by members ahead of or on the day of travel.
New à la carte dining with beverages to complement
To coincide with the opening of Beyond, Virgin Australia has today launched a new and fresh à la carte menu for Beyond members, featuring light and substantial fresh menu options using the finest Australian produce. All food is freshly prepared on site and can be ordered with the airline’s dedicated Beyond Lounge Hosts who are on hand to deliver a personalised service experience.
The breakfast and all-day dining menus will rotate regularly based on supply and seasonality, and include the following dishes:
• Breakfast options including eggs made to order;
• Superfood salads;
• Sandwiches and healthy wraps;
• Seafood and meat pastas;
• Decadent desserts;
• Cheese boards featuring some of the best Australian cheesemongers; and
• Virgin Australia’s signature truffle fries, a firm favourite members insisted on retaining.
To complement the mouth-watering menu, Virgin Australia Beyond members will have access to a wide range of carefully selected beverages, including spirits, Australian wine (pink, white and red), cocktails, freshly squeezed juices, sparkling and still water, tea and coffee.
Unique Beyond service experience
Beyond is Virgin Australia’s promise to always give a little extra, to provide service that’s as tailored as it is effortless and to consistently deliver an experience that goes above and way beyond. In keeping with this unique service experience and commitment to a quiet atmosphere in the Beyond Lounges, the airline will do away with boarding announcements and instead provide personalised 1:1 boarding invitations from the dedicated Beyond Lounge Hosts, who will come by when it’s time for members to board their flight.
Beyond Lounge Hosts will also recommend meals from the all-day à la carte menu based on the duration of the members’ visit before their flight, heightening the service experience for Virgin Australia’s most exclusive member lounge.