Princess Cruises celebrated the conclusion of a 90-event roadshow tour, highlighting the line’s Come Back New campaign product innovations and new guest experience programs. With participation of more than 6,000 travel partners, the tour marks the return of Princess Cruises to the roadshow arena. Following the presentation of the line’s new initiatives, a grand prize drawing awarded three partners all-inclusive, cruise vacations for two valued at more than $5,300 each.
“Our goal is to demonstrate our commitment to providing guests the best possible cruise vacation experience, resulting in transformative moments designed to inspire them to discover the world,” said Jan Swartz, Princess Cruises president. “We are grateful to all of our retail partners for the important role they play in our success, and are proud to share our newest innovations with them through the Come Back New Tour.”
Retail partners were taken on a multimedia presentation journey, experiencing each of the newest brand and product innovations including the line’s exclusive partnerships with award-winning Chef Curtis Stone; a new show, Magic to Do, created by Broadway legend Stephen Schwartz; Chocolate Journeys with Master Chocolatier Norman Love; and TV’s wildly popular international singing competition brought to the high seas, live and on-stage, with The Voice of the Ocean.
Attendees were also treated to a special guest appearance by actress Jill Whelan, co-star of The Love Boat television series who was named Princess Cruises “Celebrations Ambassador” earlier this year. In this role, Whelan will spread the message that special occasions become extraordinary celebrations when you sail with Princess Cruises.
“The Come Back New Tour served as an engagement platform for us to share all of the exciting initiatives being introduced here at Princess Cruises,” said John Chernesky, vice president of North America sales. “It is our goal to become the #1 rated cruise line by our retail partners and this roadshow is just one of the many ways we strive to support the trade.”