- Özgür Töre
The Global Wellness Summit (GWS), the foremost gathering of international leaders in the multitrillion-dollar global wellness economy, announced that its 2021 conference will take place in Tel Aviv, Israel.
The summit will take place from November 15–18 at the Hilton Tel Aviv, set on the shores of the Mediterranean Sea. It’s the first time in its 15-year history that the GWS will be held in the Middle East.
Delegates will experience three days of expert keynotes and panels on the very different—and very bright—future for wellness as the world emerges from the pandemic. The GWS aims to provide a once-in-a-lifetime experience for attendees, immersing them in the vibrant cultures of Tel Aviv and Israel, bursting with history, art, spirituality and innovation.
Balmy, beachy Tel Aviv, where world-leading innovation and ancient cultures come together, boasts more start-ups than any place other than Silicon Valley and is taking the lead in health and wellness technologies. The agenda, and an expanded Tech Innovation Pavilion, will expose delegates to the cutting-edge future of wellness. The 2021 GWS will also offer the most pre- and post-Summit trips in its history, including bespoke tours of historic Jerusalem and Petra, the archeological “Lost City” of Jordan.
“Analysts agree that the long crisis has made wellness the number-one priority for consumers, and so much investment is flowing into our industry,” said Susie Ellis, GWS chair and CEO.
“The 2021 GWS will explore how wellness is at a crucial tipping point, with so many new directions and opportunities. Every business now needs to ‘think like a start-up,’ and Israel, the Start-Up Nation, is the perfect place to jumpstart needed new ideas.”
“We want delegates to be immersed in (and do lots of) business, but to also have a profound and pleasurable ‘bucket-list’ trip, so we’ve created extraordinary experiences where they can explore the unique history, cultures, cuisine and wellness of Israel,” added Nancy Davis, GWS chief creative officer and executive director.
Tel Aviv, “the city that never sleeps,” is a center of ancient and modern culture—and incredible cuisine, art and nightlife. You can swim and take in sunsets on its five gorgeous beaches, with both air and water temperature averaging 72 degrees in November. One of the world’s most walkable cities, it’s packed with unique open-air markets and streets filled with authentic restaurants and shops: Stroll through Old Jaffa, party on Rothschild Boulevard, sample local cuisine at Carmel Market, and visit one-of-a-kind museums and galleries.
Tel Aviv’s tourism authority will host the Summit’s opening night reception and will provide special benefits to delegates.