Tourism Australia has confirmed the appointment of a new Regional General Manager – Southeast Asia to replace Maggie White, long-standing in the role, who is returning to Australia.
Karyn Kent has been announced in the position and will commence in the Singapore based role in December.
Karyn joins Tourism Australia from the South Australian Tourism Commission (SATC) where she is Director of Sales, responsible for commercial partnerships and the State’s international marketing activities.
For Tourism Australia, the Southeast Asia region covers several of Australia’s top ten inbound visitor markets including Singapore, Malaysia and India, as well as the fast the emerging market of Indonesia, Vietnam and the Gulf countries.
Tourism Australia Managing Director Andrew McEvoy believes Ms Kent's strong tourism background, existing knowledge and understanding of the region were key factors in being selected.
“Maggie has been one of the best connected and most effective people in this role in Tourism’s Australia’s 45 year history. She has formed strong relationships with the States and Territories, the airlines and the Australian industry in that time and will be missed greatly,” Mr McEvoy said.Ms White will remain with Tourism Australia until the end of 2012 calendar year to allow for a smooth handover.