In this new role, Liversidge will be responsible for bringing together all marketing functions within the region into one integrated team, focused on growing brand awareness and driving market leadership in share of revenue. He will lead the company’s portfolio of brands across 18 markets in Asia Pacific and be the driving force of the Hilton HHonors program for the region. Hilton Worldwide’s portfolio of brands includes Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Hilton Garden Inn and Hampton.
Liversidge, who will be based in Singapore, was previously the chief marketing officer of CSL Limited, a leading mobile communication business based in Hong Kong. In this position, he drove the development of the multi-brand business, with personal responsibility for leading 120 marketers across eight departments, including Brand & Communications, Product, Pricing and Customer/Market Research.
“The marketing function is certainly an important area of our business and we took great care to find the perfect person for the role. With Liversidge’s in-depth knowledge in leading large and multi-function marketing teams, his extensive experience in Asia Pacific and his track record of delivering results, I am confident that under his leadership, he will bring the business to new heights of success,” said Martin Rinck, president, Asia Pacific, Hilton Worldwide.
Liversidge graduated with a degree in Business, Politics & History from the University of Durham, United Kingdom and developed his career with roles across Europe, Australia and Asia. Mark has been named in the Global Telecom Top 40 under 40 for the last two years and delivered multiple award-winning projects during his career, including CMO Council Asia’s ‘Best Marketing Campaign of the Year’, IPA ‘Best Retail Interior Asia Pacific’ and a Gold EFFIE.