Previously Vice President of Marketing for Palace Resorts, in her new role as Vice President of Sales and Marketing, Halpern will collaborate with the sales team to develop effective strategies with a focus on increasing revenue while continuing to oversee strategic marketing, public relations and advertising initiatives and working with the company’s advertising agency, ISM, for marketing and advertising efforts.
Most recently, the brand’s Public Relations Manager, Cerrato has been promoted to Public Relations Director where she will continue to lead and execute publicity efforts, internal communications strategies and event and trade show activations for the Palace Resorts brand. Additionally, Cerrato will continue to manage the company’s public relations agency, Newlink Communications, for publicity efforts in Canada, the United States and Mexico.
Before joining the Palace Resorts family in 2011, Cerrato built solid public relations foundation at Newlink Group, a leading communications agency in Miami, FL. As a Senior Account Executive with the company’s tourism practice, Cerrato honed her skills with accounts such as the Cancun Convention and Visitors Bureau, the Mexico Tourism Board (MTB), Visit Panama, Los Cabos, Aeromexico, the States of Jalisco and Quintana Roo in Mexico, One Bal Harbour Resort & Spa, Expedia Inc., Bacardi, HATUEY and ESPN Deportes, among others. Additional experience includes real estate publicity with South Florida based clients before joining M. Silver Associates, executing strategies on national travel, hospitality, consumer retail and financial service accounts.