Shai-AsiaAsia, promoted from his position as Vice President of Marketing with the Hotel group, has held senior level management positions with Crowne Plaza and Holiday Inn Hotels Israel for the past seven years.

Asia brings to his new position more than 20 years of experience in the Hotel Industry. He began his career in Hospitality at the Crowne Plaza Israel, followed by management positions in Fattal Hotels Chain. Most recently he has served in a number of senior management positions in Africa Israel Hotels including CEO of Crowne Plaza City Center Tel Aviv. Asia also completed a post graduate Hotel Management program at Cornell University Hotel School, Ithaca, New York.

Michael Plasez CEO of Crowne Plaza and Holiday Inn Israel, in making the announcement stated "I have no doubt that Shai Asia, following his successful initiatives as Vice President Marketing for the past three years, will help strengthen the company’s new leadership team as they strive to ensure that the Crowne Plaza and Holiday Inn Israel Brand continues its position as one of the leaders in Israeli Hospitality.”