Li brings with him over 17 years of experience, most recently overseeing business development at TripAdvisor where he was particularly instrumental in educating China’s hoteliers on the online opportunity, connecting them with wider domestic and overseas audiences. Li also previously focussed the China strategy for TravelClick, Travelzoo and Accor, with the benefit of experience working for China International Travel Service and with Northwest Airlines.

Reporting directly to Brett Henry, Vice President - Commercial, Li will build on the collaborative strategy that has established Abacus as China’s complementary foreign Global Distribution System (GDS) used by a fast growing network of international travel agents.