Preferred Hotel Group, a global provider of sales, marketing and distribution services to independent luxury hotels, has announced the appointment of Philipp Weghmann to Executive Vice President of Europe, effective immediately.
In this position, Weghmann drives the company’s efforts in the region at a time of exponential growth, ensuring the retention of nearly 200 member properties, overseeing the strategic direction and evolution of the company in Europe, and managing a team of 35 associates based in offices across 6 cities.
“It is an honour to be returning to Europe as Executive Vice President,” said Weghmann. “I look forward to supporting our existent portfolio of world-class properties in the region and working closely with our European team as we endeavour to build on recent momentum and solidify Preferred Hotel Group’s position as the premier brand for independent luxury hotels.”
Prior to this promotion, Weghmann held one of the company’s top ranking regional positions as Area Managing Director of Latin America and the Caribbean, based in Miami. Over a successful three-year period, he was recognised for generating significant awareness of Preferred Hotel Group and increasing the company’s portfolio of luxury hotels and resorts across the region. At this time, he was also responsible for spearheading the company’s representation of several internationally acclaimed hotel companies such as Banyan Tree Hotels & Resorts in Mexico and Las Americas Hotels in South America.
Throughout his 14-year career in the hospitality industry, Weghmann has established an exemplary record for guiding independent hotel owners and operators as they pursue their sales, marketing, and development goals. Weghmann joined Preferred Hotel Group in 2006 as Regional Director for the Iberian Peninsula & Mediterranean, and in less than five years in that position, he increased the region’s membership from seven to 57 members. Previously, he spent two years with HOTUSA Hotels, where he managed the group’s international business development in North America, Europe, and North Africa. After graduating from Hotel Management School The Hague in the Netherlands, Weghmann began his hospitality career in Cape Town, South Africa where he spent four years learning all facets of the industry working with The Table Bay Hotel, Horwath Tourism & Leisure Consulting, and Wine Concepts.
Currently residing in Barcelona, Cologne-born Weghmann is a true global citizen who has lived in six countries. He is fluent in German, Spanish, French, and English.