Lenka Jarošová majored in Travel and Tourism Management at the University of Jan Amos Komensky in Prague. She has industry experience in Sales and MICE from her previous position of Corporate & MICE Sales Manager at Clarion Congress Hotel Prague. She also worked as Business Development Manager in the ZIBA project and Sales Manager at B&B Hotel Prague-City.

As Executive Director of Prague Convention Bureau, she will continue organisation’s previous activities in order to improve and strengthen the position of Prague as a congress destination on the international market. Following current trends in congress industry, the new director would like to use her knowledge to efficiently promote the destination. She would also like to focus on active cooperation with local entities active in the field of leisure and congress tourism and public authorities, which she considers as crucial for further development of the congress industry.