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AccorHotels strengthen its Digital unit

  • Published by Ozgur Tore

Vivek BadrinathAfter nearly three years with AccorHotels as Deputy CEO, Vivek Badrinath has decided to join an international telecommunications group as head of emerging countries and the Pacific, starting mid-October 2016.

In order to maintain the strong ties that have been built with Vivek Badrinath and ensure that he continues to be involved in the future of AccorHotels, the Board of Directors has invited him to become a Director. Co-opted with effect from October 10th 2016, he will therefore remain associated with the pursuit of the Group’s digital ambitions and will be able to contribute his expertise and viewpoint on sector issues.

Chief Executive Officer, Sébastien Bazin, declared, “Under Vivek’s leadership and the guidance of his teams, AccorHotels has successfully made the transition to digital technology both sooner and faster than its competitors. Every day we demonstrate our Group’s capacity to reinvent itself, act with audacity and push back frontiers. Today, our strength lies in this spirit of conquest. I know that I can rely on Vivek’s full involvement until he leaves in a few months’ time, and that he will continue to deploy the digital plan rapidly and effectively. I am delighted that he will be joining our Board of Directors and will therefore remain closely involved in the Group’s future.”​

A new organizational structure that will allow the Group to continue to deploy an offensive and ambitious strategy will be announced by October.

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