Based in Manila, Bobby will take over from outgoing manager Juan Torres who has become country manager for Japan.
Bobby has worked in the airline industry for almost 30 years holding the position of commercial manager for the Philippines for Gulf Air since 1986. Prior to joining Gulf Air he worked for the Dimerco Agency Group, Kuwait Airways and Korean Airlines.
Cramer Ball, Etihad Airways' regional general manager for Asia-Pacific South & Australasia, said: "Bobby has a wealth of experience working for Arabian Gulf carriers and has a great understanding of the Philippines market.
"His appointment is ideally timed as Etihad has recently ramped up its Philippines services with the introduction of five additional flights each week from our home-base of Abu Dhabi to Manila."
In addition to his role with Etihad, Bobby is a member of a number of airline industry bodies including the Board of Airline Representatives, Philippine Travel Agents Association and Skål International Makati.
Bobby Hukom said: ""Etihad provides a great service connecting overseas Filipino workers around the world, as well as bringing business and leisure travellers to the Philippines and I am delighted to join such a strong team."
Etihad Airways operates 12 flights a week between Abu Dhabi and Manila.