The campaign invites prospective guests to Live the Palace Life, defined as a level of service that takes “all-inclusive” to the next level by focusing on the different aspects of what sets the Palace experiences apart from competitors. The corporate advertising campaign, which comes to life in traditional and digital platforms, was unveiled on June 25, 2013 in New York City and places tremendous attention to the brand’s signature property, Moon Palace Golf & Spa Resort, which recently completed an extensive multimillion dollar renovation.
“2013 has been a banner year for Palace Resorts so far. We recently unveiled a $55 million renovation at our signature property, Moon Palace, and now we are rolling out an exciting new campaign that truly captures the awe-inclusive spirit of Palace Resorts. We feel confident the new designs will embody the Palace difference and highlight all the unique amenities and offerings that set Palace Resorts apart from all other all-inclusive brands,” said Kathy Halpern, Vice President of Marketing, Palace Resorts.
Conceptualized by ISM, a leading marketing communications firm based in Boston that specializes in building brands in the travel, lifestyle and luxury space, Live the Palace Life will focus on capturing the interest of general consumers, the travel trade industry and meeting planners via progressive and thought-provoking visuals. The campaign’s goal will be to increase bookings by setting the brand apart from competitors through a combination of witty headlines and bold art direction, which will give guests a taste of what it’s like to Live the Palace Life.
“The confident voice and bold look of our advertisements are designed to capture the unique personality of the Palace Resorts brand, where guest enjoy a higher level of pampering,” said Gary Leopold, President and CEO of ISM. “The overall theme of the campaign is meant to illustrate that when guests stay at a Palace Resorts property, they are treated like royalty – with a level of service and amenities that surpass all other all-inclusive properties in the region.”
Palace Resorts offers unique amenities and experiences, including: superstar entertainment by world-renowned stars such as Shakira, Enrique Iglesias and Usher, as well as this summer’s engagement of Cirque Dreams Rocks. Throughout the year, Palace Resorts will continue showcasing awe-inclusive offerings by announcing new entertainment, guest experiences and more that will further support this unique brand promise. On top of the already unparalleled all-inclusive offerings, Palace Resorts offers guests an additional $1500 Resort Credit promotion that offers unmatched value. Guests who book three nights or more can use the credit towards room upgrades, tours, spa / beauty salon treatments, golf outings, select wedding packages, and more to upgrade their resort experience.
For more information on Palace Resorts, please visit www.PalaceResorts.com, call (800) 635-1836 or contact your preferred travel professional.