Aston Martin debuts the historic Lagonda limited at World Luxury Expo in Riyadh

  • Published by Ozgur Tore

astonmartin lagonda

Selected luxury brands and services, from a broad selection of luxury categories will exhibit at the third edition of the World Luxury Expo which is returning to the luxurious Ritz-Carlton Hotel, Riyadh from 11-13 March 2015. The highly anticipated three-day event is sponsored exclusively by American Express. HRH Princess Nouf Bint Faisal Bin Turki Al Saud, as Chairperson of Nayyara Exhibitions, will again host the American Express World Luxury Expo under patronage.

World Luxury Expo features carefully selected exhibitors from luxury categories including fine art, high-end jewelry, fashion, hand-crafted time pieces, designer furniture and exquisite table settings, fine dining, luxury executive cars and sports cars, private aviation and luxury travel. All participating exhibitors are recognized within their respective fields, showcasing superior quality and craftsmanship.

Nizar Abou Hassan, Director of Premium Products Management, American Express Saudi Arabia Limited, said “Our promise to deliver service excellence and world class experiences are showcased in our continued commitment to supporting the World Luxury Expo in 2015. The dedicated Cardmember’s access lane along with the American Express Salon Prive’ offering new and exclusive experiences which are aligned with our premium products proposition designed to cater to the affluent lifestyle of our valued Cardmembers. We look forward to welcoming the local and international luxury brand partners who will be exhibiting a selection of their most prestigious and exclusive products in one spectacular venue.”

Steven Hill, General Manager at Al Ghassan Motors, comments “Bentley is the pinnacle of automotive luxury and we selected World Luxury Expo to reinforce our status as the ultimate luxury performance sedan benchmark by becoming the “Official Automotive Sponsor” of what has become an annual signature event for Riyadh. With its unrivalled blend of effortless drivability, a Bentley showcases exquisite luxury and craftsmanship, sculpted design and state-of-the-art technology and we look forward to share this experience to invited guests. Al Ghassan Motors is also the officially appointed distributor for Bentley, Bugatti, Lamborghini, McLaren and Lotus in Saudi Arabia.”

VIP visitors to the event can look forward to the Aston Martin debut of the historic Lagonda limited edition series of their new limousine of which there are only 200 units made for the Middle East, offered for discerning customers who are seeking the ultimate in luxury and personalisation.

Other collectors pieces include a historic 1956 Mercedes 300 SL GullWing, a Ferrari Laferrari 2015 (one of only 499 units ever made) and a Maybach SW38 1936 (One of only three models in the world). These special automotive vintage pieces are displayed by Seven Star Car Lounge.

Another highly anticipated exhibitor at the event, CasaBella, will bring extravagance, radiance and extraordinary grandeur into a residence with ornately crafted home jewels of the Orient. A highlight of the magnificent collection that will be showcased at the event is “PURE”, a resplendent hand-made peacock measuring 153cm tall, consisting of 43,985 Swarovski white crystals limited to only 18 pieces. It is interesting to note that “PURE” was chosen and collected by the Duke and Duchess of Cambridge, William and Kate on the occasion of their wedding.

Comyns is one of the oldest and most prestigious silversmiths to come from the UK. The WC hallmark can be traced back to the 17th century. Comyns began by specializing in decorative tableware and later become renowned for its interpretative works, particularly of Paul de Lamerie, regarded by many as the greatest silversmith in 18th century England. An example of the fine craftsmanship that Comyns will present at the Expo is a life-size swan gracefully arching her neck in a preening posture, measuring almost seven meters tall, valued at USD 196,000.

Other exhibitors that will be on display include the luxury lifestyle portfolio of DAMAC Properties, Ladurée, a collaboration between Swarovski and Dar Al Oud fragrances, St James of London, Royal Selangor, Astas Fine Residences, the ‘King of Modern Pâtisserie’ – Pierre Hermé, Italian furniture and design by renowned La Contessina, Giovannetti Jewellery, Chocolat Boutique & Café, Fauchon, Golden Caviar and the British jeweller, D’Joya Jewellery, Al Nadera Jewellers and Residential London to name but a few.

Those looking to attend AMEX World Luxury Expo can request an invitation and pre-register online at

Following the event in Riyadh, World Luxury Expo will continue to Mumbai in May 2015 and then return to Korea in September at the end of the year, creating an on-going annual signature series of events.

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