Located at 521 North Rush Street, Conrad Chicago will be converted to The Luxury Collection. The hotel will offer unparalleled luxury and personalized service in a prime downtown Chicago location with direct access to the upscale boutiques along the Magnificent Mile shopping district. Following a conversion and renovation, the hotel with undisclosed name under The Luxury Collection brand flag will deliver impeccable service and modern sophistication to the new generation of luxury travelers near the Windy City’s best shopping, dining and attractions.
The hotel boasts a second entrance on the Magnificent Mile shopping district on Michigan Avenue and offer direct access to The Shops at North Bridge. The hotel is within close proximity of the Chicago Loop, Navy Pier, Millennium Park and variety of world-class restaurants, night clubs and bars. Guests are also within easy reach of the city’s top-rated attractions including Field Museum, Shedd Aquarium, Art Institute of Chicago and Wrigley Field – home of the legendary Chicago Cubs baseball team.
“The Luxury Collection continues to gain momentum in North America through strategic conversions and landmark renovations in top-tier cities like this one,” said Allison Reid, Senior Vice President, North America Development for Starwood Hotels & Resorts. “Owners and developers are increasingly seeking out The Luxury Collection brand to reposition existing assets and quickly benefit from Starwood’s powerful systems and loyalty program.”