Qatar Airways today launched its highly anticipated and revolutionary new Business Class experience to the world's media and travel trade leaders at ITB Berlin, the world's largest travel trade show. Qatar Airways Group Chief Executive Mr. Akbar Al Baker unveiled the new seat design.
Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: "Today I am proud to unveil the future of Premium travel with our new QSuite Business Class. Our unique and patented design is a world first in many ways and challenges industry norms by offering passengers more privacy, more choice and more personalization.
The unique and patented seat has been two years in the making. QSuite features the industry's first-ever double bed available in Business Class, with privacy panels that stow away, allowing passengers in adjoining seats to create their own private room. Adjustable panels and movable TV monitors on the center four seats allows colleagues, friends or families traveling together to transform their space into a private suite, allowing them to work, dine and socialize together. These new features provide the ultimate customizable travel experience that enables passengers to create an environment that suits their own unique needs.
Each seat is crafted with thoughtful and luxurious details such as hand-stitched Italian leather and satin rose gold finishing, bringing an unprecedented level of luxury, privacy and style to Qatar Airways' Business Class offering. To further complement the customizable on-board seating experience that passengers will now enjoy, Qatar Airways is also launching a new food and beverage concept, introducing a menu that offers a host of new dining choices.
In addition to the existing decadent 'dine on demand' service, the new Business Class menu will now offer a selection of snack 'sharing dishes' available throughout the flight, allowing travelers to turn dining at 35,000 feet into a social experience. A wake-up Express Breakfast will also be available for those who choose to sleep a little longer by making the most of the 'Do Not Disturb' option available on the door of their private QSuite.
Qatar Airways also launched a completely new next-generation user interface of Oryx One, its award-winning inflight entertainment platform. Oryx One's interface has been redesigned to make it even easier to surf content and choose from up to 3,000 entertainment options – the most of any airline. The next-generation user interface has evolved from the rapidly maturing online media sector, presenting movies, games and a special children's menu in a format that is immediately familiar yet revolutionary for on-board passengers.
H.E. Mr. Al Baker also announced that starting this summer, Qatar Airways will begin offering best-in-class inflight connectivity, with more announcements to come in the weeks and months ahead.
Qatar Airways chose ITB as the platform for this highly anticipated product launch in support of the 2017 Qatar German Year of Culture, of which Qatar Airways is a proud sponsor. With the simple aim of bringing communities together, the year-long event celebrates the strong diplomatic relations between the State of Qatar and the German Republic. Germany's Year of Culture with Qatar follows in the footsteps of Japan in 2012, the UK in 2013, Brazil in 2014, Turkey in 2015, and China last year, 2016.