The newly opened five-star hotel and residences on Palm Jumeirah that brought British luxury to Dubai has launched Duchess Floor, an exclusive area dedicated to female guests.
DUKES Dubai, the quintessentially British five-star hotel has debuted its Duchess Floor, which features 20 exclusive rooms on its third floor. With private lift access, the floor features women’s only public spaces, as well as discreet and private access to rooms. Full-length windows provide sweeping views of the Arabian Gulf, with the Burj al Arab to the east and the stunning Dubai Marina skyline to the west.
The entire floor is adorned with Liberty Fabrics, providing elegant touches through silks, textiles and drapes in each ocean view room, while on the third floor, the Champagne and Tea Lounge will offer a Duchess breakfast exclusively for the hotel’s female guests.
The Duchess initiative was borne out of DUKES Collection Managing Director Debrah Dhugga’s own business travel experience and will be showcased at this year’s Arabian Travel Market (24-27 April at Dubai World Trade Centre), from stand: HC0270.
Dhugga identified a niche for five-star hotel brands to create a tailored experience specifically for women travelling alone, with a focus on comfort, service, style and quality.
She said: “As somebody who travels regularly either for business or for leisure with friends and female relatives, I could clearly see a gap in the market for a women’s only area in a luxury hotel. The Duchess Floor combines the safety and security of a private residence, with beautifully elegant décor and bespoke facilities, in order to provide female guests with a sense of sanctuary when they stay at DUKES Dubai.”
We have used Liberty Fabrics throughout our Duchess rooms, bringing their iconic prints to the Palm Jumeirah for the first time. The Duchess Floor features a variety of sumptuous, rich-coloured Liberty Fabrics taken from the brand’s chic Chesham Cabinet Collection, a new timeless interiors collection of fabrics inspired by remarkable cabinets and dolls’ houses from the 17th to 19th centuries.
Dhugga added: “A Liberty print is instantly distinguishable and a true beacon of London living. This is the first time Liberty Fabrics have been incorporated within a hotel on this scale, and we can’t wait to show off the results of our partnership, starting in Dubai.”
Liberty Fabrics are a subsidiary of the London brand Liberty and have a dedicated home-space in their iconic store on Regent Street. Liberty Fabrics joins independent family perfumer Floris, Paxton & Whitfield cheese, hair and beauty salon Toni & Guy, William Edwards china and Andrew Martin interiors, who have all agreed brand partnerships with the new hotel. Even the classic British taxi, the Hackney Carriage, features outside the hotel to transport guests around Dubai.
Owned and operated by Seven Tides, DUKES Dubai is the first international property for the DUKES Collection brand. The 279-room hotel and 227-hotel apartment complex opened to the public at the end of March 2017, on the main trunk of Palm Jumeirah, overlooking the Arabian Gulf, Burj Al Arab and Dubai Marina.