The BMW Group takes part at the Frieze New York art fair which is opened its gates on Manhattan’s Randall Island from May 5 - 7, 2017. Throughout Frieze week BMW will also welcome fair visitors to a dedicated BMW Lounge which will showcase the new and exclusive BMW i8 MemphisStyle, celebrating its North American premiere.
The Memphis Group revolutionized the world of design by being an antithesis to functionalism and any commercial logic in the 1980s. The BMW i8 MemphisStyle was designed and produced in cooperation with Garage Italia Customs.
On May 6th, the artist and innovator Daan Roosegarde, Jessica Lax of the Van Alen Institute and Dr. Thomas Girst, Head of BMW Group Cultural Engagement, will provide “A Journey into the Future” by giving an outlook about future landscapes and designs.
As one of the most important fairs of contemporary art worldwide, Frieze New York presents over 200 leading international galleries annually. BMW has been a partner of Frieze London since 2004, and in 2012, the partnership was extended to include Frieze New York. Apart from Frieze, for more than a decade, BMW has been an active partner of renowned international art fairs including Art Basel Hong Kong, Miami and Basel, Gallery Weekend Berlin and TEFAF Maastricht. In addition, the BMW Group is partner of internationally acclaimed museums such as Tate Modern in London, publishes the “BMW Art Guide by Independent Collectors” together with Independent Collectors and focuses on promoting young art with initiatives such as the BMW Art Journey or the Preis der Nationalgalerie.