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British Airways and Aston Martin partner for a limited-edition DBS

Aston Martin Superleggera Concorde Edition

British Airways partners with Aston Martin to celebrate the airline’s centenary year and on the anniversary of Concorde’s final flight with a limited-edition sports car that honors the supersonic aircraft.

The luxury British car manufacturer has created the DBS Superleggera Concorde Edition. Launching in October 2020 each vehicle will feature titanium from compressor blades that were used across British Airways’ supersonic fleet.

Each model will have a unique CAA (Civil Aviation Authority) approved registration number and British Airways’ iconic Chatham Flag tailfin has been incorporated into the striking design. The exterior features a bespoke painted livery in the airline’s red, white and blue colors, and a black tinted carbon fiber roof emblazoned with Concorde’s streamlined silhouette. The paddle shifters will be made from the original Concorde metal and a Mach Meter graphic will be embroidered on the driver’s sun side visor; some of the many carefully judged design features that have been incorporated to celebrate the remarkable achievements of this aircraft.

Aston Martin Superleggera Concorde Edition front

Strictly limited to just 10 examples and priced at £321,350, all will be available to purchase exclusively from Aston Martin Bristol. On November 26, 2003, Alpha Foxtrot, the last ever Concorde to be built, touched down for the final time at RAF Filton, which is just three miles from where the cars will be sold and home to one of the 10 Concordes that were made in Britain.

Parts of the proceeds from the sale of each individual car will be donated to the Air League Trust, a not-for-profit organization that teaches underprivileged children how to fly and work in engineering. In June 2020, British Airways and Aston Martin Bristol, in partnership with the Air League Trust, will run a week-long scholarship program for young people at Cranfield University – funded by proceeds from the cars. This builds on British Airways’ BA 2119: Future of Fuels initiative, which the airline partnered with Cranfield University earlier this year.

Aston Martin Superleggera Concorde Edition side

Alex Cruz, British Airways’ Chairman, and CEO said: “Concorde was one of the most iconic designs of a generation and will always be a hugely important part of our heritage. In our centenary year, we are thrilled to partner with Aston Martin, another British brand with an established history of exceptional design and engineering, and we hope to inspire another generation of aviators and engineers through this exciting partnership.”

The bespoke inspection plaque will be signed by Alex Cruz and Aston Martin Lagonda’s CEO, Dr. Andy Palmer before the limited-edition cars are handed over to their buyers next year.

Aston Martin Superleggera Concorde Edition back





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