FITUR 2013, the International Tourism Trade Fair, is going to start tomorrow; from 30th January to 3rd February 2013. Focus on Travel News, www.ftnnews.com, will be at FITUR to bring updated news from Madrid, Spain.
FITUR 2013 aims to strengthen its capacity to adapt to the industry's demands and cater for new challenges within the field of tourism, thus boosting the exhibition's use and effectiveness for professionals. In this respect, FITUR 2013, which serves as a key point of reference for the tourist industry, has enhanced its appeal as a trade event by creating various new forums designed to boost trade activity and business within the industry.
The show has set up FITUR KNOW-HOW & EXPORT, a pioneering initiative within the international realm promoted by the trade fair, in conjunction with the Spanish Foreign Trade Institute (ICEX) and SEGITTUR. This initiative will enable tourism companies to present their most innovative solutions within the field of tourism management, based on an integral approach and encompassing all aspects ranging from consulting and strategic planning to technological developments and e-commerce.
FITUR KNOW-HOW & EXPORT will feature a comprehensive Programme of Specialised Conferences and Expert Panels, activities organised by the UNWTO in which participants can present the latest innovations. Furthermore, tourism authorities from all over the world will present their different tourism projects, strategies and tenders, together with a range of other business opportunities.
Wine-Based Tourism Accommodation
FITUR aims to serve as a faithful reflection of the tourist industry and, for this reason, with each new staging of the trade event it seeks to extend its exhibition by incorporating all kinds of tourism activity, focusing in particular on those segments that are of growing interest to travellers. Wine-based tourism, a segment of considerable growth potential, has thus been incorporated as a new initiative amongst the monographic sections at the show, based on a new area known as FITUR - Wine-Based Tourism Accommodation. This section provides a new forum for business for both Spanish and foreign operators. In effect, a top selection of hotels with their own vineyards in various wine-growing regions throughout Spain will be brought together to present their buildings of considerable architectural appeal and different activities revolving around the world of wine and wine-making, thus combining the most exclusive tourism with wine-making culture and traditions.
FITUR Get-AwaysAs part of another new initiative this year, the companies and bodies taking part at FITUR will be able to market and sell their products on the days on which the trade fair opens to the general public (Saturday 2nd and Sunday 3rd February 2013). The FITUR Get-Aways have a two-fold objective. On the one hand they seek to offer new commercial opportunities to the exhibitors, enabling them to maximise the returns on their participation at the fair over the weekend. On the other, they enable visitors to the show to take advantage of a series of exclusive offers, promotions and discounts, whilst discovering the most attractive destinations and most suggestive ideas for their next holiday.