Melbourne Convention Bureau rebrands

  • Published by Vedat

Chief Executive Officer of the Melbourne Convention Bureau (MCB), Karen Bolinger, announced a complete rebrand for the organisation.

MCB, formerly known as the Melbourne Convention + Visitors Bureau, now has a new brand complete with a new logo and, most significantly, a new name, removing the word ‘Visitors’ to adequately reflect its core business of attracting business events to the state.

The logo has been designed to modernise MCB’s brand identity; keeping the traditional ‘M’ silhouette but refreshing it with a vibrant and energetic red, adding colour gradients to create a spotlight effect and using a new, more contemporary font.

Ms Bolinger said the rebrand signified MCB’s commitment to its values of innovation, excellence and leadership.

“As part of our Strategic Business Plan launched in May last year, we decided to undergo a complete rebrand in order to form a more holistic approach to our visual identity to assist us in creating clear and increased brand awareness, both domestically and internationally,” Ms Bolinger said.

“The process started with our name; the term ‘Visitors’ was taken out to disassociate ourselves with leisure tourism, as MCB’s sole responsibility is for the procurement of business events that attract delegates to Victoria.

“Our new brand now clearly aligns us with our vision, mission and values, and reflects MCB’s status as one of the world’s premier convention bureaux.

“Further details will be revealed next week during Australia’s inaugural Business Events Week, so watch this space!”

MCB’s new branding has now been rolled out across all collateral, which will all be revealed at the official Asia-Pacific Incentives & Meetings Expo (AIME) media conference at 11:00am on Monday, 25 February in Room 103 at the Melbourne Convention and Exhibition Centre.

Most Read MICE news since January 1, 2017

  • 1
  • 2
  • 3
  • 4
  • 5
Prev Next


Spend a Romantic Weekend in Tallinn, Estonia

Spend a Romantic Weekend in Tallinn, Estonia

Beginning of December 2016, me and my wife visited Tallinn, the capital of Estonia, and if you are searching for a romantic weekend, then you should consider Tallinn. The Estonian capital offers tra...

Best of Greek Islands with Celestyal Cruises

Best of Greek Islands with Celestyal Cruises

In Summer 2016, I had chance to sail to Greek Islands with the Celestyal Cruises. In an organization with Karavan Cruises, travelers enjoyed best of Greek islands with Celestyal and received a compl...

Unique and Luxurious Vacation Destination in Turkey: Cappadocia

Unique and Luxurious Vacation Destination in Turkey: Cappadocia

ftnNEWS would like to present you a unique vacation idea here in Turkey: Cappadocia Region. Located on the central Anatolia plateau within a volcanic landscape sculpted by erosion to form a successi...