International Confex boosts engagement levels through partnership

  • Published by Vedat

In a bold step for 2013, leading UK meetings and events industry tradeshow, International Confex, has turned to innovative engagement and leadership development experts The Mark of a Leader to up the experience levels for both visitors and exhibitors.

As part of The Mark of a Leader’s involvement with the show, the team will be running daily workshops specifically for exhibitors. The purpose of these sessions is two fold: to get exhibitors motivated and focused for the day ahead; and to give them new ways to engage prospects at a deeper and more emotional level.

The experiential workshops, which have been developed jointly by Confex and The Mark of a Leader, will take place every morning from 9am - 9:45am in the Keynote & Agency Theatre. Under the overarching theme of creating unforgettable experiences for your people and customers, each day will focus on a different idea: what you do with what you've got; seeing the world differently; and working together.

The Mark of a Leader team will also be running daily keynotes at the show for delegates, based around their unique approach to motivation and engagement through live story telling. Each session will have a different theme – Inspirational stories of great leadership; Five Level Leadership; and Inspirational stories of how to thrive on change – and will focus on the need to engage delegates and customers on an emotional level as well as giving attendees practical tips to take away.

Commenting of The Mark of a Leader’s role at this year’s Confex, the UK’s MD and Master Storyteller, Tom Griffin, said: “We are excited to be so heavily involved at Confex this year, with the exhibitor workshops and keynotes. I believe this is the first time a show of this nature in the UK has employed exhibitor focused sessions like this and we really look forward to helping to raise engagement levels across the show floor.

“We understand that Confex is passionate about the potency of live experience, and our sessions will equip exhibitors and attendees with insights that take ‘experiential’ beyond the boundaries of designing highly interactive (and expensive) exhibition stands, to a whole new level of truly engaging experiences. In short, really connecting with them on an emotional level. Stories are a fabulous vehicle through which to do this, and that will be the focus of our activity at the show.”

James Samuel, Event Director at Confex, added: "We are excited about having The Mark of a Leader playing such an active role at International Confex this year. The way they use stories and storytelling to create a much deeper and more personal level of experience fits perfectly with our focus on creating a truly experiential environment for both visitors and exhibitors. We are also excited that they have agreed to run motivational workshops for all exhibitors and their staff every morning of the show, to help make sure that everyone on the stand is fired up and ready for action when the doors open at 10 am. "

The Mark of a Leader has been growing and developing in North America for the past eight years, but is brand new in the UK and Europe. As a concept it has been tried and tested with blue-chip clients (including IBM, GSK, Microsoft, Starbucks and Royal Sun Alliance) and has proved amazingly successful time and time again.

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