According to Gisela Marti, vice president, marketing & tourism at the Greater Miami Convention & Visitors Bureau, it is the first time for Miami to proactively engage the Middle East travel industry in the Gulf: “We believe our multi-cultural urban city in many respects shares a number of similarities with major cities in this region, and we are here to say ‘Welcome! Come visit and join us in Miami for a fun luxury lifestyle experience.’”
Among the summer attractions is the Miami Spa Month taking place in July and August, during which time visitors are invited to test out a range of luxury spas with promotional treatments from just US$99. (www.MiamiSpaMonth.com)
Also exhibiting is Bal Habour, the glamour and fashion capital of the US south-east which is offering complimentary cultural initiatives, a Kids Club run by the Miami Children’s Museum and a Beach Fitness Programme.
The four-day tourism and travel show which is celebrating its 20th anniversary this year, event runs until Thursday 9 May 2013.